Pitú Remix

In 2023, Pitú decided to enter the ready-to-drink market
with a new product line: Pitú Remix.

Three drinks were launched: Ice Limão, Ice Abacaxi e Coco,
and Pitú Cola (a revamped version of the classic).

With smaller cans and a more modern look, the line aimed to compete
with established players. Our role was to develop the visual identity
that introduced these products to the world, with a launch scheduled
for that year’s Carnival.