Pitú Remix
In 2023, Pitú decided to enter the ready-to-drink market
with a new product line: Pitú Remix.
Three drinks were launched: Ice Limão, Ice Abacaxi e Coco,
and Pitú Cola (a revamped version of the classic).
With smaller cans and a more modern look, the line aimed to compete
with established players. Our role was to develop the visual identity
that introduced these products to the world, with a launch scheduled
for that year’s Carnival.
Year: 2022 - 2023
Tools: Photoshop, Illustrator
Client: Pitú
Role: Art Direction, Campaign Design
For Carnival 2024, we created
a vibrant, playful, and tropical
aesthetic, inspired by the energy
of the streets and the revelers who
live and breathe the celebration.
In partnership with artist Hana Luzia and her unique style, the Remix
line embraced a lighter, younger,
and proudly Brazilian visual universe.
The Remix product line was
launched in three versions:
Ice Lemon, Ice Pineapple
& Coconut, and the classic Pitú Cola, which got a fresh new look.
Every year, Pitú welcomes
partygoers with a special
activation at Recife Airport.
In 2024, the brand’s space
embraced the vibrant
aesthetics of the Remix line,
with a bar, DJ, and of course,
plenty of free Pitú Remix
for everyone.
The celebration
kicked off the second
the plane touched down.
