Infinity Recife

Betnacional made its debut in the biggest reality show in Brazil:
Big Brother Brasil. My challenge was to create a bold and memorable visual identity that would sustain the brand’s presence throughout the entire season, starting from the concept “A different bet on BBB 25.” This identity became the foundation for all campaign materials, which were expanded over the course of three months by the brand’s internal team. In addition
to the visual design, I was also deeply involved in the production of the TV commercials, from pre-production and creative decisions to the filming set and post-production process.