Jogo Legal é na Betnacional
The “Legal Play is at Betnacional” campaign was created to reinforce
the message of responsible gambling during the sector’s regulation in 2024. Brazilian sports legend Galvão Bueno and journalist Tino Marcos bring credibility and humor by reviving the iconic catchphrase “Fala, Tino!”.
The campaign blends nostalgia and levity to raise awareness about safe betting practices, delivering an informative message while once again breaking away from the traditional tone of betting brands.
Year: 2024
Tools: Photoshop, Illustrator
Client: Betnacional
Role: Art Direction, Concept, Campaign Design