Jogo Legal é na Betnacional

The “Legal Play is at Betnacional” campaign was created to reinforce
the message of responsible gambling during the sector’s regulation in 2024. Brazilian sports legend
Galvão Bueno and journalist Tino Marcos bring credibility and humor by reviving the iconic catchphrase “Fala, Tino!”.
The campaign blends nostalgia and levity to raise awareness about safe betting practices, delivering an informative message while once again breaking away from the traditional tone of betting brands.

Year: 2024

Tools: Photoshop, Illustrator

Client: Betnacional

Role: Art Direction, Concept, Campaign Design