Jogo Legal é na Betnacional
The “Legal Play is at Betnacional” campaign was created to reinforce
the message of responsible gambling during the sector’s regulation in 2024. Brazilian sports legend Galvão Bueno and journalist Tino Marcos bring credibility and humor by reviving the iconic catchphrase “Fala, Tino!”.
The campaign blends nostalgia and levity to raise awareness about safe betting practices, delivering an informative message while once again breaking away from the traditional tone of betting brands.
Year: 2024
Tools: Photoshop, Illustrator
Client: Betnacional
Role: Art Direction, Concept, Campaign Design
We developed a visual identity fully grounded in Betnacional’s institutional branding.
From it, we created a series of assets designed to take over the streets and, above all, earn the trust of bettors.
With Galvão Bueno and Tino Marcos reviving the iconic “Fala, Tino!”, the main film reinforces the message
of responsible gambling with credibility, nostalgia, and a touch of humor. The campaign uses the strength
of this legendary duo to connect with the audience and show that, at Betnacional, betting is taken seriously, but never without personality.
The campaign received wide media coverage, with highlights on platforms like CNN Brasil and Update or Die.
The blend of nostalgia and responsibility stood out, reinforcing the message: responsible betting is the only way to play.
