Conteúdo Digital Pitú

From 2015 to 2024, we developed a unique digital language
for Pitú, made to connect, go viral, and establish the brand
as the true king of the resenha.

From manipulated posts to videos with unforgettable characters,
we sparked conversations and shaped an aesthetic that blended
the realism of fan-submitted photos with surreal and exaggerated
elements.

We ditched the advertising look to speak directly
to who really matters: the Nação Pituzeira.
A living, bold, funny, and proudly Pitú collection.