Betnacional + Big Brother Brasil
Betnacional made its debut in the biggest reality show in Brazil:
Big Brother Brasil. My challenge was to create a bold and memorable visual identity that would sustain the brand’s presence throughout the entire season, starting from the concept “A different bet on BBB 25.” This identity became the foundation for all campaign materials, which were expanded over the course of three months by the brand’s internal team. In addition
to the visual design, I was also deeply involved in the production of the TV commercials, from pre-production and creative decisions to the filming set and post-production process.
Year: 2025
Tools: Photoshop, Illustrator, Midjourney
Client: Betnacional
Role: Art Direction, Concept, Campaign Design
The initial briefing was clear: move away entirely from the usual betting brand aesthetics and build something closer to a digital bank.
That direction shaped every decision, from editing pace to set design, scripting, and even how the characters acted.
Everything was designed to reinforce the campaign’s tagline: A different bet on BBB 25.
A visual identity designed to stand out in the country’s most-watched reality show.
We created a vibrant aesthetic with neon strokes, reworked icons, and a visual language in constant motion,
made to shine on both TV and digital platforms.
Inspired by the show’s iconic
icons, we had the insight to use Betnacional’s “B” as a playful nod
to the Big Brother Brasil initials.
From there, we adapted the brand’s identity to create a new “B”: lighter, more charismatic, and full
of personality, the perfect face
for the campaign.
We turned Betnacional’s logo into
a character, visually reinforcing the concept of “A different bet on BBB 25.”
