A Vida é uma Festa

In 2019, Pitú chose Wesley Safadão as its new brand ambassador.
With little time for production, we created a life-size cardboard cutout of the singer. He became the face of the campaign, showing up everywhere: in posts, TV commercials, points of sale, and even on the label of the can.

At the same time, we launched an original song called A Vida é uma Festa, inspired by the style of Wesley’s own music releases.
There was a music video, a TV commercial, and a QR code on the packaging, everything tied together by the spirit of resenha.

That year, Pitú took a bold step toward national expansion.
And made Wesley Safadão the official ambassador of the resenha lifestyle.